Graphic Design

It takes just a quick glance, maybe three seconds, for someone to evaluate and form an opinion of your company based on the appearance of your corporate identity.

The first impression can be nearly impossible to reverse or undo, so the benefits of having a professional design your image can determine the amount of business that filters through your company.

The Print Group’s graphic design studio brings your ideas to life. Our all-inclusive services will help you brand your business and create eye-catching material limited only by your imagination.

Our experienced designers can work with you to create a visual identity which will speak volumes about your business and provide an all-important first impression that can be carried across all of your printed material, web site, stationery and promotions.

Our design service is diverse, from pre-press, logo revamps, redrawing images, complete layouts and design concepts.

Our system for corporate branding:

1. Meet with client to discuss:
   a) Their ideas and what they want to see.
   b) Any existing printed material or web site.
   c) The end use of the product.
   d) Stock
   e) Colours
   f) Fonts
2. Produce first concepts. This may be 2, 3 or 4 different examples of what the final artwork may look like.
3. Present to client for evaluation.
4. Refine the initial concepts and produce a second proof. Again, present the client the proof and get any final changes and/or information that wasn’t available at first proofing stage.
5. Make final changes and present to the client for final sign-off.
6. Produce artwork for our print department.

Anybody can be a designer, right? Wrong!

We all have software programmes that let us produce our own designs. Sometimes half of the work is already done for us but there is a technical side to design and understanding the end use of the item being designed is an integral part of that process.

Not understanding the printing process can lead to hours of work being wasted as what is produced, however good it looks on the screen, is totally unsuitable for printing.