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what is coil or spiral binding?

Coil or spiral binding is a popular book binding method whereby a series of small holes are punched into the document/booklet, then inserted onto a plastic coil/spiral spine. These types of booklets also have the benefit of folding cover to cover at 360 degrees and will lie flat.

Read more about the types of book binding methods available in our blog titled - book and booklet printing.

Views: 5

how to offer a successful brand

A brand is a name, logo, design or other feature that distinguishes a company from its competitors in the eye of the customer. The brand is further instilled by consistent marketing efforts that aim to create a lasting impression in the minds of customers. So what makes a successful brand? How do you set yourself apart from the competition?

It’s important to develop a unique identity and value proposition to set your business apart from your competitors. While it’s obviously important to offer a quality product and/or service, effective branding is at the core of companies that succeed and thrive.

Want to build a successful brand for your business? Let’s take a closer look at some key characteristics of a successful brand:

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Views: 33

what is case binding?

Case binding is the most common binding method for hard cover books. Case bound covers can be made of cloth, vinyl, leather or printed paper secured over cardboard then attached to the internal pages using glued-on endpapers. With case binding, the internal pages of the book are sewn or stitched together in page order, then attached to the hard covers.

Views: 25

new study finds Australians prefer print

Two Sides Australia is an organisation whose goal is to promote “the sustainability of the graphic communications industry and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium” (1). They recently commissioned an international study in June, 2017 which surveyed 10,700 people from 10 countries. One of these countries was Australia and their report “Print and Paper in a Digital World – An Australian survey of consumer preferences, attitudes and trust” offers some interesting insight into what Australians really think about print.

It is also important to note that the survey collected responses from 1,030 Australians, with individuals that work in the printing, paper, or like industries were excluded from the survey.

The report explored in further detail:

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Views: 59

what is wire binding?

Wire binding is a popular book binding method whereby a series of small holes are punched into the document/booklet, then inserted onto a "C" shaped wire spine. The wire is then squeezed closed until it is round. These type of booklets have the benefit of folding cover to cover at 360 degrees and will lie flat.

Read more about the types of book binding methods available in our blog titled - book and booklet printing.

Views: 37