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how to offer a successful brand

A brand is a name, logo, design or other feature that distinguishes a company from its competitors in the eye of the customer. The brand is further instilled by consistent marketing efforts that aim to create a lasting impression in the minds of customers. So what makes a successful brand? How do you set yourself apart from the competition?

It’s important to develop a unique identity and value proposition to set your business apart from your competitors. While it’s obviously important to offer a quality product and/or service, effective branding is at the core of companies that succeed and thrive.

Want to build a successful brand for your business? Let’s take a closer look at some key characteristics of a successful brand:

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Views: 472

what is case binding?

Case binding is the most common binding method for hard cover books. Case bound covers can be made of cloth, vinyl, leather or printed paper secured over cardboard then attached to the internal pages using glued-on endpapers. With case binding, the internal pages of the book are sewn or stitched together in page order, then attached to the hard covers.

Views: 500

new study finds Australians prefer print

Two Sides Australia is an organisation whose goal is to promote “the sustainability of the graphic communications industry and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium” (1). They recently commissioned an international study in June, 2017 which surveyed 10,700 people from 10 countries. One of these countries was Australia and their report “Print and Paper in a Digital World – An Australian survey of consumer preferences, attitudes and trust” offers some interesting insight into what Australians really think about print.

It is also important to note that the survey collected responses from 1,030 Australians, with individuals that work in the printing, paper, or like industries were excluded from the survey.

The report explored in further detail:

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Views: 676

what is wire binding?

Wire binding is a popular book binding method whereby a series of small holes are punched into the document/booklet, then inserted onto a "C" shaped wire spine. The wire is then squeezed closed until it is round. These type of booklets have the benefit of folding cover to cover at 360 degrees and will lie flat.

Read more about the types of book binding methods available in our blog titled - book and booklet printing.

Views: 460

foiled and embossed certificates

The Print Group offer a variety of design and print services for Education and Training organisations and our custom designed foiled and embossed certificates are a very popular product at the moment. For many training organisations, ensuring that the certificates they issue to their students are secure is becoming increasing important from a compliance point of view.

The Print Group’s graphic design studio can custom design your certificates so they are unique to your organisation and also assist in reducing fraudulent reproduction.

We recommend branding and designing the certificates with your logo and watermark and our design team typically offer a variety of concept designs for you to choose from. The foiled or embossed stamp can be designed in any shape or size needed with important and unique information such as your logo, rto number or unique design element. We have many foil colours available, with silver and gold being the most popular. Some training organisations also like to have the added security of our anti-copy watermarked background. The anti-copy background will appear with a “copy” watermark on the background when photocopied or scanned.

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Views: 1786