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What does serif or sans serif mean?

serif

A font can generally be classified as either Serif or Sans Serif. Serif fonts are recognizable by the small lines at the ends of the various strokes of a character. Times New Roman is an example of a common serif font. Sans Serif, or without serif, refers to typefaces without these lines. Helvetica and Arial are common Sans Serif typefaces.

Read more in our blog titled - Basic type terminology.