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what is die-cutting?

Die-cut samples2

Die-cutting is a great way to have your printed piece stand out from the crowd. While your range of paper stocks, colours and finishes are varied and extensive, die-cutting offers a unique option to customise your print job and really make a statement.

Die-cutting is the process of cutting a piece of paper or material to a custom shape and size. It is created by using a sharp steel blade which is formed into a specific shape, then cut through the paper. It is cut on special machinery and creates a crisp, smooth edge which offers a consistent and very specific cut. The options and shapes are almost limitless and the cut form or “die” is customised for the piece it is creating.

Typically used for presentation folders, business cards, boxes and speciality shapes for brochures the options are extensive depending on your project. The products you can use die cuts on are wide ranging and is a great way to get creative.

The benefit of using a die-cut is it will grab the attention of a potential customer. It only takes a few seconds for someone to evaluate and form an opinion of your business based on your printed material, so looking at unique finishing options, such as die-cutting will certainly make you stand out from the crowd.